Founder & Executive Director 

Hallie Rice 

Hallie Rice is the Founder and Executive Director of Roots of Purpose, a nonprofit dedicated to uplifting and serving the Louisville community. Born and raised in the South End of Louisville, she is a proud graduate of Southern High School and the University of Kentucky, and always knew her heart would lead her back home. Hallie is deeply involved in local leadership, particularly through Democratic community engagement, while remaining committed to being someone all people can turn to for support, connection, and action. She believes real leadership means showing up, listening, and working alongside neighbors to create lasting change. What began as a dream has become a reality through Roots of Purpose, and she is honored every day to give back to the community that shaped her.

Board President 

Mark Williams

Hi, I’m Mark! I have been at the University of Kentucky for 5 years now serving as a career advisor for the Stuckert Career Center and currently as a Senior Program Advisor for Community and Professional Programs. Over time, I’ve realized that my passion is serving students and helping them transition from college into their careers, so I’m ecstatic to be able to serve on this student-led board helping better the Commonwealth community!

Board Treasurer

Keith Williams

Keith Williams is a dedicated community leader and board member of Roots of Purpose, where he serves as head of the Fundraising Committee. Known for always helping others, Keith was honored with the Louisville Rose Award for going above and beyond in his work, exceptional hospitality, and excellence in service. He is a proud father of four, a devoted partner, and the owner of a cleaning company he’s passionate about. Driven by purpose, Keith’s mission is simple: to serve, uplift, and help others succeed.

Board Vice President 

Joshua "JC" Berry

Joshua “JC” Berry is a Louisville native raised in the Russell neighborhood, where his commitment to community and service was shaped from an early age. He attended Martin Luther King Elementary, Meyzeek Middle School, and Central High School, experiences that grounded him in the realities and strengths of West Louisville. JC has a long-standing passion for civic engagement, having worked with initiatives such as the Muhammad Ali Center Council of Students and 1+1=U. His lived experience and community involvement have given him a deep understanding of social and economic disparities at both the local and global levels. As Interim Vice President of Roots of Purpose, JC is dedicated to empowering individuals, strengthening communities, and advancing equitable opportunities for all.

Board Diversity, Equity, & Inclusion (Compliance) Officer 

Kayla Woodson

Kayla Woodson is a born and raised Louisvillian and a double University of Kentucky graduate. Kayla has worked in 2 branches of state government and participated in many Democratic campaigns. Kayla loves cats, coffee, and encouraging civic engagement. Kayla serves as the Director of Diversity, Equity, and Inclusion on the Roots of Purpose Board.

Board Secretary

Stephon Moore

Stephon Moore is a government and non-profit consultant with over 12 years of combined experience in community engagement, political fundraising, and campaign management. He attended IU Southeast where he was Student Body President, and then the University of Louisville majoring in political science. In 2025, Moore was elected to serve as the current DNC Representative for the Young Democrats of America.